Khaled’s “we the best” declarations are as commercially successful as anyone else’s, even if he generally lacks the nuance and depth that mark the form at its aesthetic peak. After all, much of hip-hop culture is about the art of the boast. The results may veer towards aggressively loud and self-congratulatory bangers, but everyone yells and screams “All I Do Is Win” when it drops after the buzzer sounds. That’s the definition of a producer, at least in the classic sense. However, he arranges and helps finance the recording sessions, corrals the acts into the studio, and coaxes performances that range from “mid” to outstanding.

“You either win with us, or you watch us win,” warns Khaled.Īmidst all the hate Khaled receives – that he’s generally annoying and his albums resemble celebrity basketball games – perhaps the most lasting criticism is that he “doesn’t do anything.” He’s not a musician, per se, though he’s grown careful to add himself to his liner notes despite making few if any musical contributions to his tracks. Success, it seems, breeds a lot of haters. But DJ Khaled has earned more fame than his predecessors, or contemporaries like DJ Drama, yielding four platinum albums, a welter of unavoidable hits like “I’m the One” and “Wild Thoughts,” and the spectacle of former President Barack Obama using his “All I Do Is Win” as entrance music. It’s a role that hearkens back to the days of pioneering New York radio jocks like Frankie Crocker and Mr. For over 15 years – and longer, if you count his early days as a Miami radio and club DJ – he has positioned himself as the id of rap’s mainstream, a meme-able interlocutor of the form’s pop ambitions. They played themselves,” rants DJ Khaled on the title track of his 13 th album, God Did.

Who made the song all i do is win